Tough situations call for social media smarts

. . . or, how doing the right thing in a tough situation can actually help your business. Pet food companies are notorious for trying to bury their pet food recalls. It shows a real lack of respect for their customers as well as a lack of understanding of how social...

How To Show Featured Admins on Facebook Pages

By default, Facebook pages don’t show who the admins are. I have long thought it would be great if Facebook allowed page owners to make it easy to show visitors who the admins were. Personally, I want people to know who is running my business pages, so on the...