Why should we follow you?

  I have a LinkedIn group for people in the pet industry, and once a week I post quick social media tip. A few days ago I posted one and got an interesting comment. Here’s the tip I posted: Make it about your followers. When you ask people to follow you on...

Facebook announces five levels of page admins

Facebook Page admins now have 5 different roles of admin, each with different abilities to manage the page. This is huge for Facebook Page owners! In the past, when a page owner set someone as an admin for their page, that person had the exact same rights to the page...

Tough situations call for social media smarts

. . . or, how doing the right thing in a tough situation can actually help your business. Pet food companies are notorious for trying to bury their pet food recalls. It shows a real lack of respect for their customers as well as a lack of understanding of how social...